Marketing strategy a decision-focused approach

Bibliographic Details
Main Authors:	Walker, Orville C. (Author), Mullins, John W. (Author), Mavondo, Felix (Author), Gountas, John (Author), Kriz, Anton (Author), Osborne, Carol (Author)
Format:	Book
Language:	English
Published:	North Ryde, NSW McGraw-Hill Education (Australia) [2015]
Edition:	3e.
Subjects:	Marketing > Management. Marketing > Decision making.