Marketing strategy a decision-focused approach

Marketing strategy a decision-focused approach

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מידע ביבליוגרפי
Main Authors: Walker, Orville C. (Author), Mullins, John W. (Author), Mavondo, Felix (Author), Gountas, John (Author), Kriz, Anton (Author), Osborne, Carol (Author)
פורמט: ספר
שפה:English
יצא לאור: North Ryde, NSW McGraw-Hill Education (Australia) [2015]
מהדורה:3e.
נושאים:
Marketing > Management.
Marketing > Decision making.