Marketing strategy a decision-focused approach

Detalles Bibliográficos
Main Authors:	Walker, Orville C. (Author), Mullins, John W. (Author), Mavondo, Felix (Author), Gountas, John (Author), Kriz, Anton (Author), Osborne, Carol (Author)
Formato:	Libro
Idioma:	English
Publicado:	North Ryde, NSW McGraw-Hill Education (Australia) [2015]
Edición:	3e.
Subjects:	Marketing > Management. Marketing > Decision making.