Marketing strategy a decision-focused approach

Marketing strategy a decision-focused approach

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Manylion Llyfryddiaeth
Prif Awduron: Walker, Orville C. (Awdur), Mullins, John W. (Awdur), Mavondo, Felix (Awdur), Gountas, John (Awdur), Kriz, Anton (Awdur), Osborne, Carol (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: North Ryde, NSW McGraw-Hill Education (Australia) [2015]
Rhifyn:3e.
Pynciau:
Marketing > Management.
Marketing > Decision making.