Marketing strategy a decision-focused approach

Marketing strategy a decision-focused approach

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Dades bibliogràfiques
Autors principals: Walker, Orville C. (Autor), Mullins, John W. (Autor), Mavondo, Felix (Autor), Gountas, John (Autor), Kriz, Anton (Autor), Osborne, Carol (Autor)
Format: Llibre
Idioma:English
Publicat: North Ryde, NSW McGraw-Hill Education (Australia) [2015]
Edició:3e.
Matèries:
Marketing > Management.
Marketing > Decision making.