Marketing strategy a decision-focused approach

Marketing strategy a decision-focused approach

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Detalhes bibliográficos
Main Authors: Walker, Orville C. (Author), Mullins, John W. (Author), Mavondo, Felix (Author), Gountas, John (Author), Kriz, Anton (Author), Osborne, Carol (Author)
Formato: Livro
Idioma:English
Publicado em: North Ryde, NSW McGraw-Hill Education (Australia) [2015]
Edição:3e.
Assuntos:
Marketing > Management.
Marketing > Decision making.