Marketing strategy a decision-focused approach

Marketing strategy a decision-focused approach

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Bibliografski detalji
Glavni autori: Walker, Orville C. (Autor), Mullins, John W. (Autor), Mavondo, Felix (Autor), Gountas, John (Autor), Kriz, Anton (Autor), Osborne, Carol (Autor)
Format: Knjiga
Jezik:English
Izdano: North Ryde, NSW McGraw-Hill Education (Australia) [2015]
Izdanje:3e.
Teme:
Marketing > Management.
Marketing > Decision making.