Marketing strategy a decision-focused approach

Marketing strategy a decision-focused approach

Mostrar todas las versiones(11)
Detalles Bibliográficos
Autores principales: Walker, Orville C. (Autor), Mullins, John W. (Autor), Mavondo, Felix (Autor), Gountas, John (Autor), Kriz, Anton (Autor), Osborne, Carol (Autor)
Formato: Libro
Lenguaje:English
Publicado: North Ryde, NSW McGraw-Hill Education (Australia) [2015]
Edición:3e.
Materias:
Marketing > Management.
Marketing > Decision making.