The offer framing effect Choosing single versus bundled offerings affects variety seeking.

The offer framing effect Choosing single versus bundled offerings affects variety seeking.

Detalhes bibliográficos
Publicado no:Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2,4 (2014).
Autor principal: Mittelman, Mauricio
Formato: Artigo
Idioma:English
Assuntos:
Consumer behavior.
Decision making.
Bundling.