The offer framing effect Choosing single versus bundled offerings affects variety seeking.

The offer framing effect Choosing single versus bundled offerings affects variety seeking.

Bibliografische gegevens
Gepubliceerd in:Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2,4 (2014).
Hoofdauteur: Mittelman, Mauricio
Formaat: Artikel
Taal:English
Onderwerpen:
Consumer behavior.
Decision making.
Bundling.