The offer framing effect Choosing single versus bundled offerings affects variety seeking.
| में प्रकाशित: | Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2,4 (2014). |
|---|---|
| मुख्य लेखक: | |
| स्वरूप: | लेख |
| भाषा: | English |
| विषय: |
| में प्रकाशित: | Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2,4 (2014). |
|---|---|
| मुख्य लेखक: | |
| स्वरूप: | लेख |
| भाषा: | English |
| विषय: |