The offer framing effect Choosing single versus bundled offerings affects variety seeking.

The offer framing effect Choosing single versus bundled offerings affects variety seeking.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2,4 (2014).
Príomhchruthaitheoir: Mittelman, Mauricio
Formáid: Alt
Teanga:English
Ábhair:
Consumer behavior.
Decision making.
Bundling.