The offer framing effect Choosing single versus bundled offerings affects variety seeking.

The offer framing effect Choosing single versus bundled offerings affects variety seeking.

Dades bibliogràfiques
Publicat a:Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2,4 (2014).
Autor principal: Mittelman, Mauricio
Format: Article
Idioma:English
Matèries:
Consumer behavior.
Decision making.
Bundling.