The presenter's paradox revisited An evolution mode account.

The presenter's paradox revisited An evolution mode account.

書誌詳細
出版年:Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2,4 (2014).
第一著者: Kruger, Tobias
フォーマット: 論文
言語:English
主題:
Brand preferences.
Consumer behavior.
Building.