The presenter's paradox revisited An evolution mode account.

The presenter's paradox revisited An evolution mode account.

Bibliografiset tiedot
Julkaisussa:Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2,4 (2014).
Päätekijä: Kruger, Tobias
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Brand preferences.
Consumer behavior.
Building.