The presenter's paradox revisited An evolution mode account.

The presenter's paradox revisited An evolution mode account.

Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2,4 (2014).
1. Verfasser: Kruger, Tobias
Format: Artikel
Sprache:English
Schlagworte:
Brand preferences.
Consumer behavior.
Building.