The presenter's paradox revisited An evolution mode account.

The presenter's paradox revisited An evolution mode account.

Dades bibliogràfiques
Publicat a:Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2,4 (2014).
Autor principal: Kruger, Tobias
Format: Article
Idioma:English
Matèries:
Brand preferences.
Consumer behavior.
Building.