A study on the relationship between the dimensions of ethos of the blogger and the persuasiveness of the blog when marketing a product as perceived by selected female college students

A study on the relationship between the dimensions of ethos of the blogger and the persuasiveness of the blog when marketing a product as perceived by selected female college students

Bibliographic Details
Main Author: Alim, Christa V.
Other Authors: Gochuico, Regina B. (adviser.)
Format: Thesis
Language:English
Published: Quezon City College of Arts and Letters, University of the Philippines Diliman 2015.
Subjects:
Blogs.