A study on the relationship between the dimensions of ethos of the blogger and the persuasiveness of the blog when marketing a product as perceived by selected female college students

A study on the relationship between the dimensions of ethos of the blogger and the persuasiveness of the blog when marketing a product as perceived by selected female college students

Bibliographic Details
Main Author: Alim, Christa V.
Other Authors: Gochuico, Regina B. (adviser.)
Resource Type: Thesis
Language:English
Published: Quezon City College of Arts and Letters, University of the Philippines Diliman 2015.
Subjects:
Blogs.

College of Arts and Letters (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
CAL-78T LG 993.5 2015 S79 / A45 Room-use Only On-Shelf