A study on the relationship between the dimensions of ethos of the blogger and the persuasiveness of the blog when marketing a product as perceived by selected female college students

Bibliografski detalji
Glavni autor: Alim, Christa V.
Daljnji autori: Gochuico, Regina B. (adviser.)
Format: Disertacija
Jezik:English
Izdano: Quezon City College of Arts and Letters, University of the Philippines Diliman 2015.
Teme: