Audience heterogeneity and the effectiveness of market signals How to overcome liabilities of foreignness in film exports?.
| Published in: | Academy of management journal V.57, 1-5 (2014). |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |
| Published in: | Academy of management journal V.57, 1-5 (2014). |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |