Why customers' social identities matter.

Библиографические подробности
Опубликовано в::	Harvard Business Review V. 93, 1-2,5 (2015).
Главный автор:	Champniss, Guy
Формат:	Статья
Язык:	English
Предметы:	Social identity. Market research. Consumer behavior. Market strategy. Customer relations. Consumer attitudes. Self-image.