Why customers' social identities matter.

Detalles Bibliográficos
Publicado en:	Harvard Business Review V. 93, 1-2,5 (2015).
Autor principal:	Champniss, Guy
Formato:	Artículo
Lenguaje:	English
Materias:	Social identity. Market research. Consumer behavior. Market strategy. Customer relations. Consumer attitudes. Self-image.