Performing consumers global capital and its theatrical seductions

"Performing Consumers is a searching exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores." "Looking at our performative desire to "try on" otherness, Maurya Wickstrom employs five American br...

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Tác giả chính:	Wickstrom, Maurya (Tác giả)
Định dạng:	Sách
Ngôn ngữ:	English
Được phát hành:	New York Routledge/Taylor & Francis Group 2006.
Những chủ đề:	Marketing. Stores, Retail > Psychological aspects. Merchandising. Consumer behavior. Brand name products. Themed environments.
Truy cập trực tuyến:	Table of contents Publisher description