Performing consumers global capital and its theatrical seductions

"Performing Consumers is a searching exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores." "Looking at our performative desire to "try on" otherness, Maurya Wickstrom employs five American br...

詳細記述

書誌詳細

第一著者:	Wickstrom, Maurya (著者)
フォーマット:	図書
言語:	English
出版事項:	New York Routledge/Taylor & Francis Group 2006.
主題:	Marketing. Stores, Retail > Psychological aspects. Merchandising. Consumer behavior. Brand name products. Themed environments.
オンライン･アクセス:	Table of contents Publisher description