Performing consumers global capital and its theatrical seductions

Performing consumers global capital and its theatrical seductions

"Performing Consumers is a searching exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores." "Looking at our performative desire to "try on" otherness, Maurya Wickstrom employs five American br...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Wickstrom, Maurya (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: New York Routledge/Taylor & Francis Group 2006.
Ábhair:
Marketing.
Stores, Retail > Psychological aspects.
Merchandising.
Consumer behavior.
Brand name products.
Themed environments.
Rochtain ar líne:Table of contents
Publisher description