Performing consumers global capital and its theatrical seductions

Performing consumers global capital and its theatrical seductions

"Performing Consumers is a searching exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores." "Looking at our performative desire to "try on" otherness, Maurya Wickstrom employs five American br...

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Détails bibliographiques
Auteur principal: Wickstrom, Maurya (Auteur)
Format: Livre
Langue:English
Publié: New York Routledge/Taylor & Francis Group 2006.
Sujets:
Marketing.
Stores, Retail > Psychological aspects.
Merchandising.
Consumer behavior.
Brand name products.
Themed environments.
Accès en ligne:Table of contents
Publisher description