Performing consumers global capital and its theatrical seductions

Performing consumers global capital and its theatrical seductions

"Performing Consumers is a searching exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores." "Looking at our performative desire to "try on" otherness, Maurya Wickstrom employs five American br...

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Dades bibliogràfiques
Autor principal: Wickstrom, Maurya (Autor)
Format: Llibre
Idioma:English
Publicat: New York Routledge/Taylor & Francis Group 2006.
Matèries:
Marketing.
Stores, Retail > Psychological aspects.
Merchandising.
Consumer behavior.
Brand name products.
Themed environments.
Accés en línia:Table of contents
Publisher description