Bridging the mobile internet gap a marketing plan for Smart Communications Inc.

Mobile internet is one of the hottest fads in the field of mobile technology. Even the most basic handset available today provides access to the Internet, allowing consumers to use it for primary purposes like accessing the email and surfing the Internet. As of Q1 2012, only 5 percent of total SMART...

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Bibliographic Details

Main Author:	Alvarez, Ma. Joan Bianca (Author)
Other Authors:	Cruz, Edison (adviser.)
Format:	Thesis
Language:	English
Published:	Quezon City University of the Philippines Diliman 2013
Subjects:	Smart Communications Inc. Marketing research. Mobile internet gap. Marketing plan.