Marketing plan for neo-ethnic textile

This paper attempts to devise a marketing plan and the technology for neo-ethnic textile launched by the Philippine Textile Research Institute (PTRI) to possible adaptor who is willing to commercialize the product. The local and international markets were analyzed. The strategies being used, were cr...

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Dades bibliogràfiques
Autor principal: Cometa, Romeo M. Jr (Autor)
Altres autors: Cruz, Edison (adviser.)
Format: Thesis
Idioma:anglès
Publicat: Quezon City University of the Philippines Diliman 2014
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