A factor analytic study of the suki relationship in selected small eateries in Antipolo, Marikina and Taytay

A factor analytic study of the suki relationship in selected small eateries in Antipolo, Marikina and Taytay

Customer loyalty is a well-known concept that has been studied for years. It has been linked to customer satisfaction and profitability. Due to intense competition, food service establishments are continuously creating customer loyalty programs just to retain their customers and prevent them from tr...

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Dettagli Bibliografici
Autore principale: Adornado, Heddy Pamintuan (Autore)
Altri autori: Guevarra, Shirley V. (adviser.)
Natura: Tesi
Lingua:English
Pubblicazione: Quezon City College of Home Economics, University of the Philippines 2015.
Soggetti:
Customer loyalty > Philippines > Antipolo (Rizal).
Customer loyalty > Philippines > Marikina City.
Customer loyalty > Philippines > Taytay (Rizal).
Customer relations > Philippines.
Food service > Philippines > Marketing.
Fast food restaurants > Philippines.