Congruency of humour and cultural values in print ads cross-cultural differences among the US, France and China.

Congruency of humour and cultural values in print ads cross-cultural differences among the US, France and China.

书目详细资料
发表在:International journal of advertising : quarterly review of marketing communication V. 33, 4 (2014).
主要作者: Laroche, Michel
格式: 文件
语言:English
主题:
Cultural values.
Cross cultural studies.
Domestic markets.
Print advertising.
Humour.