Congruency of humour and cultural values in print ads cross-cultural differences among the US, France and China.

Bibliographic Details
Published in:	International journal of advertising : quarterly review of marketing communication V. 33, 4 (2014).
Main Author:	Laroche, Michel
Format:	Article
Language:	English
Subjects:	Cultural values. Cross cultural studies. Domestic markets. Print advertising. Humour.