Congruency of humour and cultural values in print ads cross-cultural differences among the US, France and China.

Congruency of humour and cultural values in print ads cross-cultural differences among the US, France and China.

Detalhes bibliográficos
Publicado no:International journal of advertising : quarterly review of marketing communication V. 33, 4 (2014).
Autor principal: Laroche, Michel
Formato: Artigo
Idioma:English
Assuntos:
Cultural values.
Cross cultural studies.
Domestic markets.
Print advertising.
Humour.