APA (7th ed.) Citation

Laroche, M. Congruency of humour and cultural values in print ads: Cross-cultural differences among the US, France and China. International journal of advertising : quarterly review of marketing communication.

Chicago Style (17th ed.) Citation

Laroche, Michel. "Congruency of Humour and Cultural Values in Print Ads: Cross-cultural Differences Among the US, France and China." International Journal of Advertising : Quarterly Review of Marketing Communication .

MLA (9th ed.) Citation

Laroche, Michel. "Congruency of Humour and Cultural Values in Print Ads: Cross-cultural Differences Among the US, France and China." International Journal of Advertising : Quarterly Review of Marketing Communication, .