Marketing strategy a decision-focused approach

Bibliographic Details
Main Authors:	Walker, Orville C. (Author), Mullins, John W. (John Walker) (Author)
Format:	Book
Language:	English
Published:	New York, NY McGraw-Hill Irwin c2014.
Edition:	Eigth edition.
Subjects:	Marketing > Management.
Online Access:	Publisher description Table of contents only