Marketing strategy a decision-focused approach

Bibliografiske detaljer
Main Authors:	Walker, Orville C. (Author), Mullins, John W. (John Walker) (Author)
Format:	Bog
Sprog:	English
Udgivet:	New York, NY McGraw-Hill Irwin c2014.
Udgivelse:	Eigth edition.
Fag:	Marketing > Management.
Online adgang:	Publisher description Table of contents only