Cita APA (7a ed.)

Walker, O. C., & Mullins, J. W. (2014). Marketing strategy: A decision-focused approach (Eigth edition.). McGraw-Hill Irwin.

Cita Chicago Style (17a ed.)

Walker, Orville C., y John W. Mullins. Marketing Strategy: A Decision-focused Approach. Eigth edition. New York, NY: McGraw-Hill Irwin, 2014.

Cita MLA (9a ed.)

Walker, Orville C., y John W. Mullins. Marketing Strategy: A Decision-focused Approach. Eigth edition. McGraw-Hill Irwin, 2014.