APA (7th ed.) Citation

Walker, O. C., & Mullins, J. W. (2014). Marketing strategy: A decision-focused approach (Eigth edition.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Walker, Orville C., and John W. Mullins. Marketing Strategy: A Decision-focused Approach. Eigth edition. New York, NY: McGraw-Hill Irwin, 2014.

MLA (9th ed.) Citation

Walker, Orville C., and John W. Mullins. Marketing Strategy: A Decision-focused Approach. Eigth edition. McGraw-Hill Irwin, 2014.