The strategic marketing plan of Tarsius Inc.

Tarsius Inc. is a technology start-up company that provides augmented reality technology solutions that aims to create value to its customers which are primarily businesses by increasing engagement through imaginative and relevant AR solutions. The company started from a pitching boot camp by a grou...

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Bibliographic Details

Main Author:	Paglinawan, Jennibeth Fornis (Author)
Other Authors:	Cruz, Edison (adviser.)
Resource Type:	Thesis
Language:	English
Published:	Quezon City University of the Philippines Diliman, Technology Management Center 2014
Subjects:	Strategic planning. Marketing research.