An exploratory study on the selection process for promotional strategies of small-scale interior design companies

ABSTRACT This study determined how small-scale interior design companies selected the promotional strategies that would help them market their services to their target market. Through purposive sampling, nine (9) small-scale interior design companies were chosen. Participants were selected under the...

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Bibliografske podrobnosti
Glavni avtor: Manso, Kim Sarah C. (Author)
Drugi avtorji: Florendo, Raquel B. (adviser.)
Format: Thesis
Jezik:English
Teme: