An exploratory study on the selection process for promotional strategies of small-scale interior design companies

ABSTRACT This study determined how small-scale interior design companies selected the promotional strategies that would help them market their services to their target market. Through purposive sampling, nine (9) small-scale interior design companies were chosen. Participants were selected under the...

Descrición completa

Detalles Bibliográficos
Autor Principal: Manso, Kim Sarah C. (Author)
Outros autores: Florendo, Raquel B. (adviser.)
Formato: Thesis
Idioma:English
Subjects: