Advertising and integrated brand promotion

Advertising and integrated brand promotion

書誌詳細
主要な著者: O'Guinn, Thomas C. (著者), Allen, Chris T. (著者), Semenik, Richard J. (著者), Scheinbaum, Angeline Close (著者)
Resource Type: 図書
言語:English
出版事項: Stamford, CT Cengage Learning [2015]
版:Seventh edition.
主題:
Advertising.
Advertising media planning.

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
B-37919 HF 5821 / O37 2015 Regular Circulation On-Shelf

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-26013 HF 5821 / O37 2015 Regular Circulation On-Shelf