Advertising and integrated brand promotion

Advertising and integrated brand promotion

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Dades bibliogràfiques
Autors principals: O'Guinn, Thomas C. (Autor), Allen, Chris T. (Autor), Semenik, Richard J. (Autor), Scheinbaum, Angeline Close (Autor)
Format: Llibre
Idioma:English
Publicat: Stamford, CT Cengage Learning [2015]
Edició:Seventh edition.
Matèries:
Advertising.
Advertising media planning.