APA (7th ed.) Citation

O'Guinn, T. C., Allen, C. T., Semenik, R. J., & Scheinbaum, A. C. (2015). Advertising and integrated brand promotion (Seventh edition.). Cengage Learning.

Chicago Style (17th ed.) Citation

O'Guinn, Thomas C., Chris T. Allen, Richard J. Semenik, and Angeline Close Scheinbaum. Advertising and Integrated Brand Promotion. Seventh edition. Stamford, CT: Cengage Learning, 2015.

MLA (9th ed.) Citation

O'Guinn, Thomas C., et al. Advertising and Integrated Brand Promotion. Seventh edition. Cengage Learning, 2015.