Citazione Stile APA (7a Edizione)

O'Guinn, T. C., Allen, C. T., Semenik, R. J., & Scheinbaum, A. C. (2015). Advertising and integrated brand promotion (Seventh edition.). Cengage Learning.

Citazione stile Chigago Style (17a edizione)

O'Guinn, Thomas C., Chris T. Allen, Richard J. Semenik, e Angeline Close Scheinbaum. Advertising and Integrated Brand Promotion. Seventh edition. Stamford, CT: Cengage Learning, 2015.

Citatione MLA (9a ed.)

O'Guinn, Thomas C., et al. Advertising and Integrated Brand Promotion. Seventh edition. Cengage Learning, 2015.