Crafting and executing strategy the quest for competitive advantage : concepts and cases

Crafting and executing strategy the quest for competitive advantage : concepts and cases

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Detalhes bibliográficos
Main Authors: Thompson, Arthur A. 1940- (Author), Peteraf, Margaret C. (Author), Gamble, John E. (Author), Strickland, A. J. (Alonzo J.) (Author), Janes, Alex (Author), Sutton, Ciara (Author)
Formato: Livro
Idioma:English
Publicado em: London McGraw-Hill/Irwin [2013]
Edição:European edition.
Assuntos:
Strategic planning.
Strategic planning > Case studies.