Electronic call capturing system vs. paper-based call capturing system a comparative analysis and technology assessment

Pharmaceutical corporations operating in the Philippines are heavily engaged in the marketing and promotions of their products. These ethical-grade drugs are promoted to clients through actual detailing of products and a face-to-face interaction. The validity of the field-force's (Medical Repre...

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Bibliographic Details
Main Author: Edulan, Geoffrey N. (Author)
Other Authors: Imbang, Glen (adviser.)
Format: Thesis
Language:English
Published: Quezon City, Philippines Technology Management Center 2009
Subjects: