The search for broad environmental information and new product success in technology-based SMEs.

The search for broad environmental information and new product success in technology-based SMEs.

Bibliographic Details
Published in:Journal of enterprising culture V. 22, 1,2 (2014).
Main Author: So-Jin Yoo
Format: Article
Language:English
Subjects:
Product development.
Small & medium sized enterprises > SME.
Environmental scanning.
Success factors.
Information management.