Unlocking the wealth in rural markets.

Podrobná bibliografie
Vydáno v:	Harvard Business Review V. 92, 4-6,9-11 (2014).
Hlavní autor:	Kapur, Mamta
Médium:	Článek
Jazyk:	English
Témata:	Marketing management. Management science. Market research. Rural areas. Distribution channels. Customer relations.