Overindividuation in gift giving Shopping for multiple recipients leads givers to choose unique but less preferred gifts.
| Yayımlandı: | Journal of consumer research : an interdisciplinary quarterly V. 40, 4,5,6 (2014). |
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| Yazar: | |
| Materyal Türü: | Makale |
| Dil: | English |
| Konular: |