When identity marketing backfires Consumer agency in identity expression.

When identity marketing backfires Consumer agency in identity expression.

书目详细资料
发表在:Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2 (2014).
主要作者: Bhatacharjee, Amit
格式: 文件
语言:English
主题:
Brand preferences.
Market positioning.
Brand identification.
Consumer behavior.